The Model B was selling well to Educational establishments and richer families, but Acorn enjoyed a distinct lack of success against the big selling Home Computers the Sinclair Spectrum and the Commodore 64. This was something that Acorn tried to remedy with the launch of the Acorn Electron, a scaled down BBC Micro, it had 32k RAM, but the interfaces were slimmed down, and it was not as fast as BBC Model B. Due to extremely poor marketing (a skill which Acorn never ever managed to obtain) the Electron floundered amongst its competitors, and was commercially dead in the water little more than 18 monthes after its initial release.